Raising school spirit.
With enough entrepreneurial energy to power a nuclear plant and a shared passion for helping schools raise money, the future was looking bright for Booster Enterprises. However, that same entrepreneurial spirit had resulted in a litany of disparate brands with no unifying guardrails. Beingknown by the name of their signature product, further complicated their brand story.
After a comprehensive download on their business,a review of their competitive landscape, and a deep dive into their audience’s mindsets, we helped theBooster team align around being a single brand delivering coordinated fundraising strategies ratherthan multiple brands with one-off fundraising products.
We created a visual identity with an architecture framework and clear color strategy and to double down on the need for focus.
We’ve continued to work with the Boosterteam to help apply their new branding across print, digital, experience and within their culture—the six ring star is a symbol for Booster’s internal virtues.
Graphically, Booster now relects the energyand pride of their team while honoring the cohesion that their audiences need to make informed decisions for schools, year after year.