Elevating Shingles to a New Level

With a logo and idea in hand, F-Wave was hungry to jump into the roofing industry with the ability to produce the most durable synthetic roofing shingles in the market. While the product was being finalized, Spire was tasked with building the brand assets and awareness for the launch of this revolutionary product into a very traditional industry with tenured competition.

Spire began with a messaging and positioning workshop with the F-Wave leadership team to craft the brand. After the 8-hour, in-person workshop and 160 hours of research, strategy meetings and development, Spire delivered a custom brand platform to be used for all future F-Wave creative and messaging. After the brand platform was finalized, Spire developed the brand identity pieces that included business cards, letterheads, email signatures, product sample boards and product spec sheets.

The Roofing Revolution Goes Live

Spire designed a custom website targeting both roofing contractors and those in need of a better roof, showcasing their new products and what it would mean for the roofing industry.

Building a Brand
From the Roof Down

With a new brand platform in place, Spire brought F-Wave’s hard-hitting, hail-resistant message to life across a multitude of collateral and out-of-home pieces, including postcards, T-shirts, billboards, truck wraps and more.